In this video I talk about the importance of knowing our why we are doing what we are doing. When we know our Why, we will know our way.

As my kids were growing up, the constant question I used to get asked was Why?. Why do I have to?, Why is that? and so on. Yet as adults, we tend not to ask it so much as perhaps we become more cynical rather than curious as we age.

For me, knowing and understanding why, is critical to be fruitful. It is a guiding point that helps to motivate you and push you on, as well as help make sure you are expending energy and effort in a fruitful direction. ⠀ ⠀

Think about the activities you are undertaking today.

Do you have a clear reason, a Why? for doing them.

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